Análisis de la relación entre aplicación de la Responsabilidad Social y existencia de gerentes para liderarla

Oscar Daniel Licandro

Resumen


Es creciente el número de empresas que crean gerencias (altas o medias) para liderar los temas Responsabilidad Social Empresarial. Pese a la importancia que tiene esta innovación organizacional, falta evidencia acerca de si estas gerencias contribuyen efectivamente a la aplicación de la responsabilidad social. El objetivo de este documento es estudiar este problema. Se estudia si las empresas con Gerentes de Responsabilidad Social tienen más desarrollada su responsabilidad social que las que no cuentan con ellos. Se utilizó una base de datos deempresas uruguayas, que incluye información sobre 107 prácticas relativas a las diferentes dimensiones de la responsabilidad social y sobre el uso de cinco herramientas de soporte a su gestión (planificación estratégica, código de ética, reporte de sostenibilidad, voluntariado y alianzas intersectoriales). Mediante test estadísticos se encontró que la aplicación de la responsabilidad difiere en pocos aspectos entre empresas con gerente y sin gerente. Este resultado cuestiona la utilidad de estos gerentes.

Palabras clave


responsabilidad social empresarial, gerentes de responsabilidad social, políticas, herramientas, materias fundamentales.

Citas


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